BrandArcSolutions Communications wins the digital mandate for Gome Mobiles
Gome Mobiles, a Chinese consumer electronics conglomerate, appointed Brand Visage Communications as its digital agency partner for its India entry strategy. The agency won the mandate following a multi-agency pitch.
A 360° Digital Marketing Strategy
As Gome Mobiles prepared to enter the Indian market, Brand Visage was appointed to develop, plan and execute a 360° digital marketing campaign designed to build brand awareness and recall among Indian consumers.
The digital mandate included several key areas:
- Social Media Marketing
- Content Marketing
- Online Reputation Management
- Search Engine Optimization
- Media Management
- Official Gome India Website
Building Gome’s Presence in India
The partnership was focused on helping Gome establish its brand presence in the Indian smartphone market and connect with prospective customers through digital channels.
Gome’s India strategy was particularly relevant to the growing smartphone market, including consumers in Tier 2 and Tier 3 cities, where increasing internet connectivity and accessible financing were contributing to smartphone adoption.
Focus on Digital Communication
Brand Visage planned to use digital content and communication to introduce Gome’s products and technology to Indian audiences.
The strategy was designed to communicate Gome’s product features and differentiate the brand in a competitive smartphone market.
Brand Perspective
Piyush Puri, Country Head, Gome, said that the company looked forward to working with Brand Visage as its digital partner to target prospective customers and strengthen Gome’s brand presence in India. He also highlighted the agency’s strategic approach, ideas and team energy.
Brand Visage’s Approach
Brand Visage’s leadership saw significant potential for Gome in India, particularly because of the brand’s product features and its Gome OS.
The agency planned to create digital content that would communicate Gome’s smartphone experience and its positioning around privacy and technology.
The Road Ahead
The partnership brought together Gome’s India market-entry plans and Brand Visage’s digital marketing capabilities.
Through social media, content, SEO, media management, ORM and website development, the agency’s role was to create a strong digital foundation for Gome’s launch in India.
Conclusion
The Gome Mobiles mandate marked an important digital partnership for Brand Visage Communications, with the agency responsible for creating a comprehensive digital strategy to support Gome’s entry into the Indian market.