BrandArcSolutions bags digital mandate for Campus Shoes

BrandArcSolutions Communications has won the digital marketing mandate for Campus Shoes. The mandate covers digital marketing strategy, influencer outreach, performance marketing and the brand’s overall social media requirements.

A Comprehensive Digital Strategy

As part of the mandate, Brand Visage will strategise, plan and execute a comprehensive digital media strategy for Campus Shoes. The objective is to elevate brand awareness and strengthen the brand’s digital presence among its target audience.

The agency will also work on developing effective digital engagement strategies, creating digital assets and managing the brand’s online reputation management (ORM).

Strengthening Campus Shoes’ Digital Presence

Campus Shoes is an Indian footwear brand with a strong focus on casual, lightweight footwear for young consumers and millennials. The partnership with Brand Visage was aimed at strengthening the brand’s positioning and engagement in the digital space.

The digital strategy would bring together multiple areas including:

  • Digital Marketing Strategy
  • Social Media Marketing
  • Influencer Outreach
  • Performance Marketing
  • Creative Digital Assets
  • Online Reputation Management

Campus Shoes’ Perspective

Nikhil Aggarwal, Director at Campus Shoes, said the brand was pleased to have Brand Visage Communications as its digital communication partner. He highlighted the agency’s strategic and creative approach and its potential to help elevate Campus Shoes’ brand presence and positioning among millennials.

Brand Visage’s Approach

Siddharth Khanna, Co-founder and CEO of Brand Visage Communications, expressed enthusiasm about the partnership and said the agency would work closely with Campus Shoes to strengthen its digital presence and engagement while helping the brand achieve better ROI through media strategies.

Anuj Khanna, Co-founder and COO of Brand Visage Communications, also highlighted the increasing importance of social media and the opportunity to take the homegrown Campus brand to newer audiences through digital strategies.

The Digital Mandate

The partnership covered a broad range of digital activities. Brand Visage’s responsibilities included developing the digital strategy, planning campaigns, creating engaging digital assets, managing social media requirements, working with influencers, supporting performance marketing and managing online reputation.

Conclusion

The Campus Shoes mandate marked an important digital partnership for Brand Visage Communications, bringing together strategy, creative communication, social media, influencer marketing and performance marketing to strengthen the footwear brand’s digital presence.