BrandArcSolutions Communications secures digital mandate for India Gate Foods, Europe launch
BrandArcSolutions Communications has secured the digital marketing mandate for India Gate Foods for the European market. The partnership brings together the agency’s digital marketing expertise and India Gate’s established heritage in basmati rice, with the aim of building a stronger digital presence among European consumers.
Expanding India Gate’s Digital Presence in Europe
India Gate Foods is looking to strengthen its presence in the European market by expanding its digital and consumer-facing communication. Brand Visage Communications will support this objective through innovative digital and social media campaigns designed for the European audience.
The campaign approach will focus on celebrating the heritage and tradition associated with India Gate basmati rice, while presenting the brand in a way that resonates with modern consumers across European markets.
A Strategy Built Around Heritage and Modern Consumers
The partnership aims to bring India’s rich food heritage into contemporary digital conversations.
Brand Visage Communications will develop engaging social media communication that combines:
- Brand heritage
- Cultural storytelling
- Digital engagement
- Consumer-focused communication
- European market relevance
The objective is to create a stronger connection between the India Gate brand and consumers in its new target market.
Brand Visage’s Perspective
Siddharth Khanna, Co-founder and CEO of Brand Visage Communications, expressed enthusiasm about welcoming India Gate Foods to the agency’s client roster. He highlighted the opportunity to help take the brand’s established legacy into the European market and strengthen its digital connection with consumers.
Anuj Khanna, Co-founder and COO of Brand Visage Communications, also emphasized the opportunity to create innovative and engaging social media campaigns that celebrate India Gate’s heritage while remaining relevant to modern audiences.
India Gate Foods’ European Market Vision
According to Akshay Gupta, Head – Bulk Exports at KRBL Limited for the EU market, the business had already established a strong B2B presence across European markets and was looking to expand further into the B2C space. Brand Visage Communications was selected to help strengthen the brand’s digital presence in this market.
Mitika Malhotra, Head – Digital Marketing & Corporate Communication at KRBL Limited, also highlighted the importance of using digital platforms effectively across geographies and said the agency’s innovative approach and previous work aligned with the company’s vision.
The Road Ahead
The collaboration represents an opportunity to introduce the India Gate brand to European consumers through culturally relevant and engaging digital communication.
By combining India Gate’s heritage and product legacy with Brand Visage’s digital expertise, the partnership aims to build stronger awareness and consumer connections in European markets.
Conclusion
The digital mandate marks an important step in India Gate Foods’ European digital journey, with Brand Visage Communications set to develop campaigns that bring together tradition, culture and modern digital storytelling